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SEO & RESEARCH

Semrush

All-in-one SEO, competitive intelligence, and AI visibility

★★★★½ 4.5/5 · 2,000+ on G2, 18,900+ total reviews Free tier14-day trial
92
Excellent
MFWAI score
Verdict

Semrush remains the closest thing to an unfair advantage in SEO. The October 2025 launch of Semrush One adds AI visibility tracking to the already comprehensive toolkit — essential as search shifts toward AI-generated answers.

Pros
  • Unmatched competitive intelligence and backlink database
  • New Semrush One combines SEO + AI Visibility Toolkit from $199/mo
  • Tracks brand presence in ChatGPT, Perplexity, and AI answers
  • 50+ integrated marketing tools under one roof
Cons
  • Expensive for solo use — $139.95/mo minimum
  • Overwhelming for newcomers with steep learning curve
  • Data can lag slightly on UK-specific sites
Best for
→SEO agencies
→In-house SEO teams
→Marketing departments
Starting from
$139.95/mo
Subscription
Try Semrush
Affiliate link — no extra cost
Free trial available
Reviewed 2026-02-10
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