Both tools promise to improve your content's SEO performance — but they take different approaches and suit different budgets.
Data-driven SEO content optimisation
| Rating | 4.7/5 |
| Starting price | £79/mo |
| Free tier | ✗ |
| Free trial | ✓ 7d |
| Pricing model | Subscription |
Surfer wins on depth, data quality, and keyword clustering. It's the professional's tool and the results show in rankings.
Try Surfer SEO →Research, brief, and write SEO content faster
| Rating | 4.4/5 |
| Starting price | £12/mo |
| Free tier | ✗ |
| Free trial | ✓ 5d |
| Pricing model | Subscription |
Frase wins on research workflow and price. Its brief generation and SERP question research are genuinely excellent for the cost.
Try Frase →The exact tools, workflows and setup guide used by the top UK creators moving forward with AI — delivered to your inbox.
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