22 Feb 2026 · Head to head

Surfer SEO vs Frase

The two leading content optimization platforms have both evolved significantly. Which one actually helps you rank in 2026?

✓ Winner
Surfer SEO
88

Data-driven content optimization for SEO and AI visibility

Rating4.8/5
Starting price$99/mo
Free tier
Free trial
Pricing modelSubscription

Surfer's Content Score has proven 0.28 correlation with rankings. The SERP analysis is more sophisticated and the AI Visibility tracking is production-ready.

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Frase
78

AI SEO Agent for research, writing, and optimization

Rating4.8/5
Starting price$45/mo
Free tier
Free trial✓ 7d
Pricing modelSubscription

Frase 2.0 offers strong research workflows and competitive pricing, but Trustpilot billing concerns (1.4/5) are a significant red flag worth investigating.

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// Our verdict: Surfer SEO
Surfer wins on proven methodology, reliable support, and better AI Visibility features. Frase offers good value at $45/mo vs Surfer's $99/mo, but the Trustpilot warnings make Surfer the safer bet for serious content operations.